epicbeer:

Limited edition Epic Beer sneaker

Tue, 1 Sep 2009 19:59 +1200

Five shoe designers unveiled there original shoe designs at Qubic Store on Friday 28th August.

The winning design could be the Epic Beer shoe with your vote

Voting is now open

http://shoe.epicbeer.com

UPDATE:
Epic Armageddon IPA WINS - Gold Medal & Best in Class Trophy at last weeks NZ Beer Awards.

New Epic Beer Launch - Armageddon IPA

Tue, 14 Jul 2009 09:03 +1200

As always GZ members are invited to come have a taste of the new @epicbeer Armageddon IPA

Launches are:
Friday 17th July at the Malthouse, Wellington (Time: after work till late)
Friday 24th July at Brew on Quay, Auckland (Time: after work till late)

Want a free taste come up to me (I'll be the one in the EPIC t-shirt) and say hi, I'll buy you a beer.

Cheers
Luke

Here is a bit about the new beer...

This series of videos (filmed at the Malthouse in Wellington) explains the story behind the origins of Epic Armageddon I.P.A., The West Coast IPA Challenge, the reasons for putting Epic Armageddon I.P.A. into oak barrels, naming them Pete & Melissa before putting them onto the Interislander for a six week ocean voyage between the North & South Island of New Zealand (actually it is multiple sailings between the two islands three or four times a day) and then making the beer available to taste at Beervana, Wellington Town Hall, 28th & 29th August.

Epic Adventure Part 8 - Made From New Zealand
Introduction about Luke brewing in the UK for JD Wetherspoons Real Ale Festival, then brewing some Epic Halcyon at Thornbridge Brewery (UK), using two New Zealand brewers - Luke Nicholas and Kelly Ryan, plus some New Zealand hops and New Zealand water. Then two 5 litre mini kegs are shipped from the UK for tasting by an exclusive group in Wellington, and we see the unpacking of the keg.

Epic Adventure Part 9 - Made From New Zealand
Luke introduces Colin Mallon of the Malthouse in Wellington. Colin talks about how the two got to know each other, became friends(?), traveled to the UK together for some market research, Luke pours Colin the first pint of Epic Pale Ale at the JD Wetherspoons Real Ale Festival for his birthday. A meeting with Pete Brown author of Hops & Glory, Melissa Cole and a visit to the Rake in London. And a very cool idea inspired by Pete's book.

Epic Adventure Part 10 - Made From New Zealand
Luke talks to Stephen Plowman from Hallertau BrewBar, about the origins of the West Coast IPA Challenge, a trip to California in April 2008, inspired by some crazy hoppy beers, brewing for the 2nd Annual West Coast IPA Challenge, and unleashing of some pain on the beer drinking public.

Epic Adventure Part 11 - Made From New Zealand
Luke talks to Neil "Haiku" Miller about the naming of Armageddon, Pete Brown's book Hops & Glory (again), the second coming of Armageddon and a reference to the impish brewer.

Epic Adventure Part 12 - Made From New Zealand
Luke summarizes the epic journey to this point, meeting Pete Brown, reading about his own barrel called Barry (you will need to read the book to find out the full story), two oak barrels filled with Epic Armageddon IPA, an ocean voyage on the Interislander between the North and South Island of New Zealand, here's to Pete Brown and Melissa Cole for inspiring the current stage of this epic journey.

Epic to be brewed in England for biggest ale festival

Sat, 14 Feb 2009 08:20 +1200

New Zealand’s top brewer Luke Nicholas will be one of only six international celebrity brewers at the ‘World’s Largest Real Ale Festival’ in Britain later this year. Luke, head brewer at the Epic Brewing Company, has accepted an invitation to fly to Britain and make a special batch of his multi-award winning Epic Pale Ale for the International Real Ale Festival.

The two week festival is run by giant pub company JD Wetherspoons from April 15 to May 4 2009. During this time, their 700 British pubs will sell more than 2.5 million pints of real ale. Over 50 cask ales will be available during the festival but only six will be made by international brewers.

Luke says it is a huge honour and opportunity to be selected to produce 100,000 pints of his hoppy Epic Pale Ale for the festival. “It’s the first time Epic Pale Ale will be served from a traditional cask which is tremendously exciting. It is also fantastic to have the chance to brew at the historic Everard’s Brewery in Leicester. This independent brewery was established in 1849 – just nine years after the Treaty of Waitangi was signed. It will be great to work surrounded by such history,” he says.

The beer will be brewed at Everard’s in mid-March before going on tap in April. Luke says he was invited because his signature Pale Ale is a world-class beer.

“Since launching in May 2006, Epic Pale Ale has won major beer awards and critical acclaim. Most New Zealander’s are only just beginning to discover the flavours I like to pack into my beer. It’s still quite unknown here but is gaining an international reputation as a ‘must-try’ New Zealand beer. International judges and experts that have tried it, hold it in high regard. Maybe brewing for the biggest festival in Britain will create a little profile and help Kiwis realise what they have on their doorstep!”

Luke has amassed a history of top awards for his beers over the last decade including the unique distinction of brewing the Supreme Champion Beer of New Zealand a record three times. He is raring to unleash his beer on unsuspecting British palates. “Another Kiwi brewery sent the Brits a pub. Epic is sending them the brewer. They won’t know what hit them!” Luke laughs.

Epic Brewing Company – www.epicbeer.com
Everard's Brewery - www.everards.co.uk
JD Wetherspoons – www.jdwetherspoon.co.uk

But before I go I will be in Wellington for the beer festival on the 28th Feb. Make sure you are at the Malthouse on the 27th Friday (night before the Beer Fest) to have a drink with me. I'll make sure there is some Mayhem.

Mayhem to be unleashed on Summer Beer Festivals

Sun, 1 Feb 2009 21:41 +1200

As New Zealand begins a long, hot summer of beer festivals, Epic Brewing Company announces the welcome return of their most famous limited edition festive brew – Epic Mayhem.

This 6.2% hoppy strong ale has been brewed only twice before, once in 2006 (when it won Gold and Best in Class for Festive Brew at the BrewNZ Beer Awards) and again in 2007. It will be on tap for a limited time at selected venues and beer festivals around the country. This year for the first time it will also be available in bottles. The 2009 Mayhem will be sold in the same distinctively tall 500ml bottle which Epic Pale Ale and Epic Lager already use.

Head brewer Luke Nicholas says that Epic Mayhem is a beer that will challenge the senses. “Epic beers are increasingly available at supermarkets, bottle stores and bars. People are starting to discover that beer can be much more than just a cold and fizzy beverage. It can have aroma and flavour too. It should have aroma and flavour! Mayhem takes this up a notch with its hop-fuelled intensity.”

Epic Brewing Company is a brewery which has always loved and celebrated hops. Hops grow on a flowering vine and are used to give beer aroma, flavour and bitterness. Mayhem is packed full of US-grown Cascade and New Zealand-grown Riwaka hops. The bottle label boldly states that there are 26 hops in every bottle of Mayhem. That is outrageous given that most beers sold in this country have the equivalent of a single hop.

“Mayhem simply shouts hops at a time when hops are in short supply globally and prices are at record levels. At Epic, we know there are two ways to respond to these tough times. Brewers could cut back and hope no one notices the lack of flavour. Or brewers could do what we did, ramp up the hops to celebrate everything that we love about them – the punchy aroma, the sweet citrus flavour and the lingering, refreshing finish,” Luke says.

Epic Mayhem will be shaking up the beer reality of Kiwi drinkers at the following beer festivals:

14 February – Kumeu Beer Wine & Food Festival – Kumeu Showgrounds

28 February – New Zealand Beer Festival – Waitangi Park, Wellington

14 March - New Zealand Beer Festival – Ellerslie, Auckland

FREE BEER
Come by one (or all) of these Beer Festivals and mention GeekZone or Twitter to me and I'll shout you an @epicbeer

Christmas Drinks with @epicbeer at The Malthouse

Thu, 11 Dec 2008 22:50 +1200

@epicbeer - Christmas Drinks

4pm (or earlier if you like)
Thursday
18th December
The Malthouse

Come join me for a beer

RSVP on Facebook

Cheers
Luke

Auckland Geeks get Epic Beer Love

Sun, 9 Nov 2008 20:22 +1200

Auckland Web Meetup
Thursday, 13th November
Media Design School

RSVP Here

Last Web Meetup for 2008
Next Web Meetup will be Feb 2009

This meetup will feature the new 500ml bottles
Epic Pale Ale 500ml
Epic Lager 500ml
(so it isn't just Wellington meetups getting the 500 love)

--
After Meetup Drinks
at Elbow Room (they stock epicbeer)

Beer Club Auckland
Tuesday, 25th November
Suite Bar, 2 Hobson St

Wellington Tweetup - 6th November - (Free Epic 500)

Thu, 30 Oct 2008 04:33 +1200

Be on time to Tweetup and get a free 500ml Epic Pale Ale (yes the new bottle).

Day: Thursday, 6th November
Time: 5.30pm to 8:30pm
Where: Mighty Mighty , 104 Cuba Street, Wellington

To see more details and RSVP, follow the link below:
http://www.facebook.com/n/?event.php&eid=55272369128

give Sally at Mighty Mighty a big hug from me,
cause she is such a great host,
and letting me give you beer, and losing a sale or 24

If you take some photos of Tweetup please share them on
Flickr - The Epic Beer Pool
just so that there are more contributors than epicbeer and Br3nda

Vote for Epic Beer - Cuisine Artisan Awards 2009

Wed, 15 Oct 2008 01:27 +1200

Do you love Epic Beer? Let Cusine magazine know that you can't live without it. Send an email to Tam West (tam@cuisine.co.nz) before 7 November

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Cuisine's Artisan Awards 2009

Have you caught up with news of Cuisine's inaugural Artisan Awards 2009? We're on the hunt for the best of New Zealand's boutique food and beverage producers, so if you use a product you can't live without, let us know. Send details of your favourites to Cuisine Artisan Awards 2009, c/- PO Box 37349, Auckland 1151, or email Tam West (tam@cuisine.co.nz) before 7 November. Our panel of experts will narrow the field to 10 finalists and eventually one supreme winner, to be announced in our March 2009 issue.

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With the help of the online geek community we should be able to get the message to Cuisine Magazine that people also love beer.

Epic Beer features on Management Focus website

Mon, 6 Oct 2008 20:41 +1200

A confirmed “gadget geek”, Luke made the decision to use on-line technology as Epic’s principle form of branding and marketing. The more traditional marketing methods would only be used as support. “I’ve used the internet in business for over ten years and I know that on-line tools, used properly, can be very cost effective. Perhaps the biggest change I’ve seen is that my target audience is pretty technology-savvy and is becoming more so every day,” he says.

Luke believes that people aged 25-45 do not get their information from billboards, television or even newspaper adverts anymore. “These people use the internet, email, blogs, Facebook, YouTube, Twitter, Friendfeed and Flickr to gather information to help make their real-world purchases. Epic has a strong on-line presence on all these platforms – in fact, they are all listed on the back of my business card,” Luke says.

Read the Full Article

Kiwicon Friday Drinks

Wed, 24 Sep 2008 19:47 +1200

You lucky lucky people going to Kiwicon. Sold Out event - awesome

Don't be late for the Friday night drinks as there is a bunch of free Epic Pale Ale. (Thank Mike Forbes for hooking that up, but you might want to get there before Mike as he has a big thirst when it comes to Epic Pale Ale)

http://www.kiwicon.org/

http://www.epicbeer.com

Twitter @epicbeer

Wellington Tweetup

Wed, 17 Sep 2008 03:55 +1200

Wellington Tweetup starts tonight at 5pm, at the Malthouse http://www.themalthouse.co.nz

I have shouted a few free beers - Epic Pale Ale

More Info

If you go send me a tweet or upload a pic to flickr so I can see what I have missed out on.

Cheers
Luke
http://www.epicbeer.com